Your words aren't working
Your prospects don't actually know what you do, what you're offering, or why they need you
because your copy isn't connecting or converting.
So, let me save you from your:
Boring book proposals
And dead-end landing pages
So that your message lands with the people who need to hear it.
Because that is the number one reason you're not making the big numbers we both know you're capable of.
If you’re successful in your business now, imagine now just how successful you’ll be when your words are right.
When they’re doing their job of truly communicating with your potential clients and audience to show them how you’re here to help them.
When they actually get your message and value rather than just understanding your service.
Because the truth is, despite the income you’re picking up right now, if your copy and content isn’t working for you, there’s no doubt you’re also leaving thousands of pounds untapped.
Great copy, magic copy, superlative copy, is the metaphorical hand that will turn your conversion faucet all the way on.
Words are magic, that's why it's called spelling.
Copywriting: words that sell
Copywriter: a person with the (underrated) ability to conjure words into dynamic stories that sell you and your message so that people buy your product or service and you scale your business.
The way in which your audience and potential clients receive the words on your website and landing pages, and in your newsletters, blog articles and social media captions is imperative to you generating income.
If they don’t get what you do, and if you can’t convince them that they need what you do --- they 'x' away. And you both miss out.
So the question:
Is your copy working?
Is it telling your ideal client exactly why they need you?
Does it tell your reader that you get them, you see them, you understand them and their problems, and you have the solution?
Does it entertain them and have them itching for the ‘contact me’ button so they can start working with you right away?
Does it feel like you?
And does your reader feel themselves in it?
Are you happy for potential clients to read it? Or does it make you cringe a little sending people your URL?
Whether your business has anything to do with words or writing or not
(it does ;))---words and writing are fundamental to the success---or lack of success---of your business.
Social media captions
Articles and blogs
Your bestselling book
They’re all made of words. And these things aren’t just nice-to-haves; you can’t run your business without them, and you can’t run your business well without them written optimally.
They’re words that matter.
They’re words that need to land on the page in a way that sounds like you, and they need to evoke an emotional response strong enough to move people into action (ie. acting on your ‘add to cart’ button).
They need to eradicate boredom, miscommunication and misinterpretation and generate excitement and clarity, and intention to buy.
It doesn’t matter how good your service, product, skillset or system is --- if you’re not using the right words to convey its (and your) unparalleled brilliance, nobody will know about it.
Your offering, product or service could be the best thing ever birthed into the Universe, your business could be changing the face of life as we know it (and if it is, please keep going. We need you!) but if you aren’t communicating that fact to your audience with exceptionally strung together words, it doesn’t matter how good it is.
So, we’ve cleared that up, I think?
TL;DR: You need excetional copywriting.
Now, the problem:
How do you do all of that when you’re a busy entrepreneur with limited time?
3 hours 59 minutes
^^is the average time it takes to write a blog post in 2019.
That’s 65% longer than in 2014.
Because quality, accuracy, voice and length are becoming increasingly more important to consumers.
One blog a week means more than 15 hours a month of article writing, and that’s before you’ve written your newsletters, social media posts, sales pages and worked on your book (yes, that book you haven’t actually started writing yet because, time).
As an Entrepreneur, CEO, small business wonder---do you have that much time going spare?
Of course you don’t,
and that’s where I come in.
Hi, I'm Rachel
I work with words to make them work for you.
My clients are wonderful individuals and brands in the wellness industry, and some special CEOs and B2B Marketers, too.
People who realised that their time was better spent on the parts of their business where their unique skills are truly needed, and rather than wasting time attempting to add 'copywriter' to their skillset by muddling together so-so copy and content, they outsourced to me.
You can continue floundering around creating ‘good enough’ copy to slap onto the front of your business while you juggle everything else you have to do.
Or you can hand it over to me and use those hours on the skills you already have that will move the needle on your business.
If words are getting in the way of you being the most successful you can possibly be, allow me to take them off your hands (fingertips).
Words are my thing, so you can stick to your thing.
Psychology and how people think and act are also my things, which works well because I know how to apply this knowledge to the words I write to incite that necessary action from your audience.
copywriter | brand storyteller | content writer | digital marketer
Proudly featured in/worked with:
What my clients say:
'Rachel is a really talented writer and I love working with her. She grasped the essence of my brand very quickly and has produced some brilliant pieces for me. She delivers everything ahead of our deadlines and her sunny, positive nature means it’s always a pleasure to work with her.'
Reclaim Your Self
'Rachel is a great asset to anyone. She quickly absorbs and figures out your voice and adjusts accordingly. She has a great sense for language weather it be for an article, marketing purposes or descriptions of any sorts. There is always a gentle red thread that flows through making it easy to connect the dots and flow. Last but not least she listens and that translates well into anything she applies.'
Bettina Campolucci Bordi,
'Rachel's writing is beautiful. Everything is well researched, considered and she has a really lovely style. I have no doubt she can meet any brief or style with enthusiasm and expertise.
An absolute pleasure to work with, I would highly recommend.'